Why we started
Plenty of good businesses lose out to louder ones. Not because they're worse, but because they're harder to notice. Most owners know video would help. Few have the time, the budget for a film crew, or anyone to make it happen. So the flyers keep going out, and the page goes quiet.
Then AI changed the hard part. A scene no longer needs a crew, a location or a sunny day. What AI didn't change is taste. Someone still has to decide what the ad says, pick every shot, and catch the six-fingered hand before it reaches you. That's the part we do.
So you get a short ad that looks like it took a crew, a first version in days, and one fixed price you know before we start. You never have to learn a single AI tool.
Vif is founder-led, so there's no account manager in the middle. The person on your first call plans your ad, directs every shot and signs it off. We were building software long before AI tools arrived, and we've worked through every wave since. That experience is what you're really paying for: knowing what to ask the tools for, and knowing when the answer isn't good enough.